Tag Archives: SEO

To make a website appear in the first page in all search engines, there are specific guidelines to follow to achieve this. This optimization comprises of a sequence of little -or infrequently big- changes to a webpage in order to make it more perceivable to the browsers. By applying these changes, the web site will be easier to index and to be found in the first page of search engines.

The SEO Guide for Business states that page optimisation must be planned punctiliously to gain maximum effect. There are two main areas where these optimizations can take place: the On-Page SEO and Off-Page SEO.

The 1st one makes reference to the changes to be applied inside the contents of the page, and they include:

* Usability, navigation and site structure.

* Servers, hosting and URL forming

* Keywords

* Contents

* Meta tags

* Internal links and site map

* RSS feeds and newsletters

Inside the page there are numerous elements that, when mixed, will help in achieving a perfect On-page Search Engine Optimization.

One of the first elements on the page itself is the “title” tag. This tag, found within the “head” tags of the page, should ideally include a singular name for each page within the website. This title will be the very first thing users will see when looking for certain words so it is very important to use relevant terms: precise and short.

Another important part is the “meta tags”. The “description” Meta tag, as the name announces, should have a longer preview of the site and its contents. These contents will appear below the key title of the page in all search engines, giving the user a preview of what they're going to find on your page. The employment of human-readable URLs is also another great methodology to be used in order to attain a better positioning in the search engines.

If the main content of the page is other than text/HTML (flash, videos or graphics, as an example) there are many search sites that are literally capable of “reading” these contents, but only a few of them. Adding a text-based navigation with the most vital keywords in the menu text, help search websites index the contents.

Writing clear and concise content is very important. Easy meaningful texts, with short and clear sentences with a keyword saturation optimized according to the general volume of words, and keywords used that pertain to the primary topic of the page are the most significant elements to consider while doing an On-page SEO. This applies also for the image descriptions.

But the other described techniques are only part of the job. There are some activities to be performed “outside” the site and the pages, the so-called Off-Page SEO.

There are sites for Social networking that were built based on the user interaction and they allow us to get certain groups of people keen on one subject and gather them together in one location. These include forums, blog sites and groups in the most known social networks. Find out which of these include users who may have an interest in your website and blog or write in their different forums the URL link of the site and contents of your pages and thus help in building your backlinks.

Eventually, not all promotion needs to be made in electronic media, the world outside the web also needs to get in touch with your business websiteinternet site. Promoting the internet site outside the Net also helps a lot. You can begin by printing the URL on your business cards, letterhead and other printed media routinely used to pimp your business.

Jody Cestari works as an SEO consultant at Get Web Traffic. If you are looking for SEO Consulting services for your website please contact her.